Extract . . . If you’re not on Facebook you don’t exist. Anyone trying to market a business, product, band or some other public figure knows this, and that they need to “get a Facebook presence” because “Facebook is huge”. That’s great, but how do you get started? By reading the latest free MakeUseOf manual, [...]
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Extract . . . Something’s gone wrong and the media have caught wind of it. What do you do next? Former newshound turned entrepreneur Graham Leach has ten ways to save your reputation. Read more here: http://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1128121/ten-top-tips-handle-media-crisis/
Extract . . . We’ve all heard the famous quote from the American John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” In this one statement Mr Wannamaker summed up one of the main problems a lot of businesses experience: they don’t know whether their [...]
Continue reading about 5 Ways To Cut Your Marketing Spend While Increasing Its Effectiveness
Extract . . . What is marketing? Selling a product to people who had not thought of buying it until the received the offer. Sometimes the purpose of marketing is to create the need for that product. Good marketing can be very influential. Back in 1987, an Italian TV programme launched an imaginary product Cacao [...]
Continue reading about The Basic Steps to Create Your First Marketing Campaign
Extract . . . Want to start using Facebook to help grow your business, but don’t know where to start? It’s time to check out the latest free manual from MakeUseOf: “Your Guide To Social Media Marketing” by author Mike Nichols of YourZulu.com. It skips past the hype–no promises of quick millions here–and tries to [...]
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Extract . . . Despite the rise of the internet, the humble business card is still an important sales tool. Printed.com’s Nick Green has ten ways to make sure your personal calling good looks good and reflects your brand. Read more here: http://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1124918/ten-top-tips-business-card-stand-crowd/
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Extract . . . There’s a global/local revolution taking place in ecommerce, according to Alessandro Coppo, VP and general manager of eBay Classifieds Group, the company behind uber-popular classifieds site Gumtree. Britain’s appetite for internet shopping is huge and, it would seem, insatiable. According to Boston Consulting Group’s latest research report, the internet is now [...]
Continue reading about Why are British consumers so eager to shop online?
Extract . . . LinkedIn has announced the launch of two new tools to help brands connect with followers. The company said a select group of partners have signed up to use these tools initially, including AT&T, Dell and Microsoft globally, and Philips in Europe. Read more here: http://www.businessandleadership.com/marketing/item/34653-linkedin-launches-tools-to/
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